Underthink It

A fast and playful digital experience promoting a new beer range targeting 18-25 year-olds. From initial wireframes to high fidelity designs, we kept the target audience in mind – creating features and navigation that got users to ‘Underthink It’, an Age Gate that only required two clicks to get in (which then became standard across the agency), to the Roam Finder guiding users to their closest Roam beer.