Cleo and the Kweens

Previously having done branding for Cleo and the Kweens back in 2017, I was re-approached to update the brand, in order to reflect their new business goals.

Cleo was after a more contemporary and professional aesthetic, while still retaining the eye-catching flair from the previous branding. The new branding needed to be flexible to allow it to work in the multiple formats used by the business (solo shows, sponsored events, print and digital media).

In the end, Cleo was very happy with the result, as it captured all their initial requirements and was very easy to apply across their assets.